Armstrong & Kotler See Ziba As An External Idea Source For Companies Looking To Innovate. Renowned educators and researchers, Armstrong & Kotler, illustrate in their 9th Edition textbook, Marketing, An Introduction, how Ziba captures consumers hearts and minds, and deeply connects brand to consumer with meaningful experiences through their intense research and Consumer Insights & Trends practice. Supporting interviews give insight to who Ziba is, and their innovation process.
Tags: Ziba, Sohrab, Vossoughi, Steve, mccallion, Jeremy, Kaye, Sirius, Consumer, Experience, Research, Innovation, Marketing
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