Armstrong/Kotler Discuss Ziba's Research -Innovation Process

Armstrong/Kotler Discuss Ziba's Research -Innovation Process Tube. Duration : 10.63 Mins.

Armstrong & Kotler See Ziba As An External Idea Source For Companies Looking To Innovate. Renowned educators and researchers, Armstrong & Kotler, illustrate in their 9th Edition textbook, Marketing, An Introduction, how Ziba captures consumers hearts and minds, and deeply connects brand to consumer with meaningful experiences through their intense research and Consumer Insights & Trends practice. Supporting interviews give insight to who Ziba is, and their innovation process.

Tags: Ziba, Sohrab, Vossoughi, Steve, mccallion, Jeremy, Kaye, Sirius, Consumer, Experience, Research, Innovation, Marketing

Andrew Cherlin and Dalton Conley discuss the "Marriage-go-round"

Andrew Cherlin and Dalton Conley discuss the "Marriage-go-round" Video Clips. Duration : 2.70 Mins.

In this interview for Dalton Conley's book, You May Ask Yourself, Andrew Cherlin discusses his research on changing attitudes towards marriage and describes his concept of the marriage-go-round."

Keywords: sociology, sociologist, dalton conley, nyu, andrew cherlin, marriage-go-round, families, book, you may ask yourself, norton sociology, intro, college, textbook